About
Cove Agency. A team in your corner that knows insurance.
Our origin
David Shanahan · Founder
Born from a model that already works.
For years, founder David Shanahan has helped lead outsourced marketing engagements for major insurance and healthcare organizations, including Nationwide, Acrisure and Molina Healthcare. That experience comes from David’s broader work, and is the foundation he brings to Cove Agency—not a Cove Agency client roster.
The work goes beyond a single campaign or channel. It spans growth and go-to-market strategy, research, positioning, content, creative, sales enablement, digital marketing and execution—the functions you would expect from an internal marketing department.
That experience revealed a simple gap: large organizations can invest in sophisticated teams and specialized partners. Independent insurance businesses face many of the same growth challenges, but often cannot justify building that capability internally.
Cove Agency adapts those capabilities and lessons for independent agencies, brokerages and other insurance businesses through a focused, AI-enabled model. The idea is not to invent an outsourced marketing department. It is to make a proven way of working accessible to the businesses that need it.
The experience behind Cove Agency
Enterprise capability. Independent-agency focus.
Built by an insurance marketer
Years inside the category mean understanding how carriers, agencies, intermediaries, producers and customers interact—not learning insurance on your time.
Strategy through execution
The experience behind Cove Agency connects research and positioning to creative, campaigns and producer support. Not another isolated SEO, social or content service.
A model that fits your business
Senior human judgment, AI-enabled execution and a deliberately lean team make a connected marketing department accessible without the internal hiring burden.
Who we serve
Independent P&C agencies first.
Our core fit is a growth-oriented agency, typically with $1M–$10M in agency revenue and 5–50 employees, with producer capacity but no sophisticated in-house marketing function. Start with a focused project or an ongoing team. Our specialized approach can also support the wider insurance ecosystem.
Independent agencies
Our core focus: growth-minded independent P&C agencies with producers to support and no full internal marketing department.
Brokerages & MGAs
Program marketing, appetite communication and producer-facing campaigns for wholesale distribution.
Carriers
Agent recruitment, product launch support and channel marketing that respects the distribution model.
Insurtechs
Category positioning and demand generation for teams selling into a conservative buying audience.
Start with the right scope
An ongoing team or one focused project?
Tell us what your agency needs. We can scope a Growth Audit, a specific project or the right level of ongoing support—without asking you to buy a full marketing department on day one.