Cove Agency · Independent insurance agencies
Outsourced marketing for independent insurance agencies.
Insurance expertise. A team in your corner.
Your producers need support. Your client relationships need attention. Your agency needs a plan that gets carried through. Cove connects senior strategy, creative and execution—without building a marketing department in-house.
Discuss your agency’s growthBuilt around agency life
One growth plan. Not a patchwork of vendors.
A website partner, occasional social posts and a few producer materials don’t always add up to a marketing function. Cove connects the work around your niches, carrier relationships, renewal cycles and the clients you want to serve.
Our core insurance fit is a growth-oriented independent P&C agency, typically with $1M–$10M in agency revenue and 5–50 employees, that needs more marketing capacity than it can justify hiring internally.
Where we focus
Marketing that supports the business of insurance.
Growth strategy & local demand
Clear positioning, niche selection and coordinated search, content and campaigns around the accounts your agency wants to win.
Producer enablement
Practical outreach materials, sales conversations and follow-up that help producers carry your positioning into the market.
Cross-sell, renewal & retention
Connected client communications that support stronger relationships and opportunities across accounts and households.
Referrals & marketing operations
Referral-partner outreach, CRM and insurance AMS support, and reporting connected to qualified inquiries, retention and agency growth.
Experience behind the work
Enterprise perspective. Independent-agency focus.
Founder David Shanahan brings experience helping lead enterprise-scale outsourced marketing engagements across insurance and financial services. Cove adapts that connected model for independent agencies. This is David’s professional experience, not a claim about Cove’s client roster.
Start with a focused growth plan or campaign, or bring Cove in as your ongoing team. Priorities, capacity and client approval requirements are agreed before work begins.
Explore ongoing partnershipsStart with the right scope
An ongoing team or one focused project?
Tell us where your agency wants to grow—from producer support and local demand to cross-sell and retention. We’ll discuss a focused engagement or the right level of ongoing support.