Cove Agency Essential
$5,000/ month
For smaller agencies that need consistent execution.
Your always-on marketing foundation.
- A connected marketing plan
- Consistent execution of agreed priorities
- Defined monthly production capacity
Services
Your insurance marketing department. Without the hiring.
An ongoing outsourced team or one focused project. Get insurance-specialized strategy and execution at a level that fits your agency.
01 / Your ongoing team
A marketing department that fits your agency.
Choose how much of your marketing function Cove Agency manages: an always-on foundation, a broader outsourced function or senior growth direction with our highest capacity. Each retainer has defined monthly production capacity—not unlimited marketing.
Cove Agency Growth
$10,000/ month
For growing agencies ready for an outsourced marketing function.
More capacity. More connected marketing.
- More campaign and creative capacity
- Monthly strategy and reporting
- An integrated outsourced marketing function
Cove Agency Embedded
$15,000/ month
For larger agencies that need strategy and robust execution.
Senior direction. Our highest recurring capacity.
- Senior growth and go-to-market support
- Robust campaign and creative execution
- Our highest monthly production capacity
All prices are in USD. Monthly deliverables, priorities and production capacity are agreed in your scope of work. We prioritize the work together and agree the scope of larger initiatives separately. Engagement terms are confirmed before you begin.
02 / One focused project
Start with the work you need now.
No need to commit to a full marketing department on day one. Solve a specific challenge, see how Cove Agency works and add ongoing support when it makes sense.
Agency Growth Plan
From $7,500
A structured audit and a prioritized 90-day growth roadmap.
Cross-Sell Campaign
From $7,500
Build opportunities to increase policies per account or household.
Renewal / Retention Campaign
From $7,500
Strengthen renewal communication and customer retention.
Producer Enablement Kit
From $7,500
Give producers practical tools for outreach, follow-up and sales conversations.
Referral Campaign
From $5,000
Create a repeatable referral program for your agency.
Local Lead-Gen Campaign
From $7,500
Create local demand with a focused campaign. Media spend is separate.
New Producer Launch Kit
From $6,000
Help a new producer get started with outreach and sales assets.
Agency Brand / Website Refresh
From $12,000+
Refresh your positioning, brand and digital presence.
Project prices are starting prices in USD. Final pricing depends on the agreed scope. Local lead-generation media spend is separate.
Discuss a projectContent, campaigns & planning
Focused work. Transparent starting prices.
Case study / use case
Content & creative
From $3,000
Thought leadership
Content & creative
From $6,000
Video
Content & creative
From $6,000
Sell sheet / solution brief
Sales enablement
From $6,000
Email campaign (up to 5)
Campaigns
From $6,000
Marketing plan refresh
Strategy & planning
From $6,000
Customer journey — light
Strategy & planning
From $9,000
Direct mail campaign
Campaigns
From $15,000
Welcome / renewal / remarketing kit
Campaigns
From $27,000
Personas — light
Strategy & planning
From $21,000
Full customer journey
Strategy & planning
From $21,000
Personas
Strategy & planning
From $39,000
Starting prices in USD. Final deliverables, research depth and campaign scope are agreed before work begins.
The capabilities behind every engagement
Five disciplines. One connected team.
01
Marketing strategy
Senior strategists set the direction before anyone touches a campaign: where you win, who you target and what you say.
- Growth and go-to-market planning
- Niche and vertical selection
- Positioning and messaging architecture
- Competitive and market analysis
- Marketing audits and roadmaps
02
Brand & creative
Creative that signals stability and expertise — the two things insurance buyers screen for first.
- Brand identity and visual systems
- Website design and development
- Campaign concepts and creative
- Video, photography and motion
- Print, collateral and event materials
03
Digital marketing
Demand generation built around how insurance is actually bought and renewed.
- SEO and local search for agency footprints
- Paid search and paid social
- Email, cross-sell and retention marketing
- Content marketing and thought leadership
- Landing pages and conversion optimization
04
Sales enablement
Marketing that producers actually use, and pipeline hygiene that makes it measurable.
- Producer decks and one-pagers
- Proposal and RFP systems
- Outbound sequences and prospecting kits
- CRM and AMS marketing workflows
- Referral and carrier co-marketing programs
05
AI marketing operations
AI-assisted workflows support research, production and reporting, with senior people responsible for judgment and quality.
- AI-assisted content and creative pipelines
- Marketing automation and lead routing
- Custom internal tools and assistants
- Reporting dashboards and attribution
- Team training and AI usage guidelines
Start with the right scope
An ongoing team or one focused project?
Tell us what your agency needs. We can scope a Growth Audit, a specific project or the right level of ongoing support—without asking you to buy a full marketing department on day one.